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Content Strategist / Producer

SAM SCOTT

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CLIENTS

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ABOUT ME

I am a content strategist and producer with a broad range of experience in contemporary publishing.


I started out in magazine and newspaper journalism and have since focused on short

and long-form video, across editorial and branded content.

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I have directed and produced documentaries and explainer series (see below), specialising in content about new technologies and emerging markets.

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VIDEO PROJECTS

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THE AUTOMATION OF CREATIVITY

Director/ Producer | 2016

Can creativity be automated? This documentary – shot in Tokyo, London and Amsterdam – explores a question of commercial and philosophical importance. The film has since been referenced as an educational piece by several creative industry execs.

THE BIG TURN ON

Director/ Producer | 2015

Exploring everything from VR pornography to Tinder and teledildonics, The Big Turn On reveals how 'sex-tech' is challenging taboos and presenting huge opportunities for business. The film was premiered on the big screen at the Cannes Lions Festival of Creativity, and I was interviewed on stage afterwards.

NEW MEDIA FOR A NEW SCOTLAND

Director/ Producer | 2014

A short documentary about the unique impact of social media and citizen journalism leading up to the Scottish independence referendum of 2014. The film was picked up by The Guardian and sparked substantial debate on social media.

CLICHÉ KILLERS

Director of Photography | 2016

This twelve-part satirical series examines the most washed-out clichés in advertising.

EVERYTHING YOU NEED TO KNOW ABOUT CONTENT MARKETING

Producer | 2016

An series of short form explainers on the key disciplines of content marketing – including targeting, optimisation and measurement.

DREAMERS WANTED

Director of Photography | 2016

A series of sketches featuring leading advertising creatives on the psychologist's couch. Used a part of a campaign to launch a new awards for the creative industries.

ARTICLES

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PHILOSOPHER ALAIN DE BOTTON ON HOW BRANDS CAN SERVE 
CONSUMERS HIGHER NEEDS

At the heart of de Botton's vision is the belief that capitalism could evolve into a less materialistic phase, providing that businesses see the light and turn their attention to serving consumers' ‘higher needs’.

BRANDS CAN PROSPER BY MAKING CONSUMERS WORK HARDER

Indulgence and convenience are readily equated with value. Generally speaking, consumers are encouraged to treat themselves, not to push themselves. Is this the natural state of the market, or a symptom of uninspired commerce?

LONG LIVE THE BUY BUTTON:
AI PERSONAL ASSISTANTS AND THE FREE MARKET

Consumer cultures of the future may be predicated on the human-AI relationship, rather than the shopping culture that defined the modern era, and so much of what we call taste, identity and culture generally.

Want to see more of my stories? Contact me today.

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